Breastfeeding Advocates of Sarasota County


Breastfeeding Advocates of Sarasota County (BASC)

The Breastfeeding Advocates of Sarasota County is a dynamic group of passionate individuals, agencies, and organizations working to improve breastfeeding through education, direct services, and workplace support.



Members include the Healthy Start Coalition, the Healthy Start Program, the Save My Life Program, Florida Department of Health in Sarasota County, Sarasota WIC, Sarasota Memorial Hospital, Suncoast La Leche League, private lactation support providers, local OB providers, birthing centers, midwives, and pediatricians, as well as moms and concerned community members.

Nursing babies in arms are always welcome at meetings!



What does BASC do?

BASC is an active workgroup. Members discuss gaps in services, concerns or issues in the community, and put our ideas to work improving our community.

We like to think of solutions that are outside of the box. Some of the activities we have been a part of include:

  • Breastfeeding Support Groups
  • Breastfeeding Friendly Sarasota Project
  • Latch On, Sarasota!
  • Breastfeeding Nook at the Florida Department of Health in Sarasota County (Ringling location)
  • World Breastfeeding Week activities
  • "Eat Local" Campaign
  • Breastfeeding Support Groups
  • "Lactation Lounge" at the Sarasota Community Baby Shower
  • National Breastfeeding Month Blog Hop
  • Sarasota County Infant Feeding Survey
  • Workshops and Educational Opportunities
  • "Eat at Mom's!" Onesie Giveaway
  • And more!


Exploring a Business Case for Breastfeeding

The Breastfeeding Advocates of Sarasota County (BASC) is an action group that encourages employers to learn about the value of supporting breastfeeding employees in the workplace. 

BASC understands that the importance of lactation support, privacy to express milk, and reasonable breaks are not always understood.  Breastfeeding Toolkits can provide guidance and improve understanding on how your ROI can be positively impacted by working with employees in a strategic manner.  Please review the following state and national resources to guide future decisions or discussions:

Further, BASC can connect your organization with a lactation consultant and/or provide educational materials and posters upon request.

Rob Thomas, DrPH, EdD, MBA, CWP

PDF: Exploring a Business Case for Breastfeeding

How do I learn more?

For more information or to join BASC, contact the Healthy Start Coalition of Sarasota County  at 941-373-7070.

Rosemary award
BF Decal SCHD Front