Author Archives: Ciera

Press Release: 23rd Annual Sarasota Community Baby Shower


Healthy Start Coalition and Kiwanis Club of Sarasota present:

“The 23rd Annual Sarasota Community Baby Shower”

Free Event that Supports New Moms and Families with resources, education, and helpful gifts.


Sarasota – Saturday, May 20, 2017:  

Calling all pregnant women, new moms, and their families! The 23rd Annual Sarasota Community Baby Shower is just around the corner!

On Saturday, May 20th from 10:00 a.m. – 12:00 p.m., The Healthy Start Coalition of Sarasota County is partnering with the Kiwanis Club of Sarasota to present the 23rd Annual Sarasota Community Baby Shower. All local pregnant women and new families (with infants up to 1-year-old) are invited to this fun and FREE event, held at the Lee Wetherington Boys and Girls Club, 3100 Fruitville Road in Sarasota.

This event is held annually to provide education, support, and helpful gifts to pregnant women and new families.  Exhibitors from more than 30 local organizations will provide information and giveaways to attendees. Dozens of raffle and door prizes will be given away throughout the morning, including pack-and-plays, high-chairs, and strollers, donated by the Kiwanis Club of Sarasota.

Guests will enjoy healthy snacks and refreshments donated by Whole Foods Market, and a slow cooker demonstration provided by the Junior League of Sarasota’s Slow Cooker Initiative.  A baby-wearing fitness demonstration will be provided by Mama’s Got Groove, and Graceful Tides will be providing complimentary 5 minute chair massages for moms.

“The Community Baby Shower is a great way for pregnant women and new families to find out about all of the great local support available to them” said event organizer, Ciera Coleman. “It’s truly a one-stop shop for local resources, organizations, and businesses that can provide help to pregnant women and new families in our community.”

Activities will be available for children, including face-painting by Art and Body Sarasota, and a Kid’s Area sponsored by Children’s World of Sarasota. A “Diaper Derby” race will be held for crawling infants, with the winners receiving a case of diapers.

For quotes and more information, please contact Ciera Coleman, Event Organizer, at (941) 373-7070 ext. 303.

Contact: Ciera Coleman, Marketing and Grants Coordinator

Healthy Start Coalition of Sarasota County

Phone: (941) 373-7070 x 303


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Our 4th Annual “Giving Sarasota a Healthy Start” Luncheon was a huge success!

We are still reeling over how fantastic this year’s “Giving Sarasota a Healthy Start” Luncheon went off last week! Thank you so much to all who made it such a success – our Sponsors, Speakers, Volunteers, Staff, and Attendees who all played an important role in putting on this great event.

Friday, April 28th, 2017
Van Wezel Performing Arts Hall, Grand Foyer
Keynote Speaker: Heidi Godman

Special thanks also to Stage Door Preschool for the wonderful performance and Albritton’s Nursery for donating our beautiful living centerpieces!

We are so grateful to Peter Acker Photography for these fantastic event photos:

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Guest Post: Connections in Parenting, by Heidi Godman

Heidi GodmanConnections in Parenting

By Heidi Godman, Keynote Speaker for our upcoming “Giving Sarasota a Healthy Start” Luncheon, Friday April 28th, 11am – 1pm at the Van Wezel Performing Arts Hall, Catered by Mattison’s

It happens in the grocery store, the hair salon, the shopping mall, and even on my morning walk: someone recognizes me from my job, and asks about my children. Being recognized is part of the deal when you have a public career, as I did when I anchored the local news, and still do now that I host a daily radio program. The fact that people are interested in my family says a lot about the power of connection.

There’s an intimate exchange when you watch an anchor on TV or listen to someone on the radio or a podcast. In that moment, you feel the information is for your eyes or ears only. Even though you know that many others are consuming the same details, it doesn’t diminish the experience. If you choose to watch or listen to an anchor or host on a regular basis, it’s likely because you feel a personal connection. This is true on the national level and even here in our market.

It’s no surprise, then, that people who’ve connected with me have picked up on what’s most important to me: my family. Viewers watched me go from an inexperienced young reporter to a working-mom-anchor. They saw my wedding on the news. They saw me anchoring through three pregnancies. They heard me talk about my family a lot on TV, and they can hear me talking about them now on my radio program.

If you’ve connected with me, then you get it that I love what I do for a living, but I am proudest of being a mom, and raising three amazing kids with my best friend and partner of 30 years. When you ask about my children, I get it that you feel a connection, and you care.

What will I say if you ask? I’ll probably tell you that the children are happy and healthy, in their teens and early 20s now, and towering above my 5’2” frame. I may tell you the latest—that Christopher is getting ready to go to law school; that Carson is rowing and on the track team; or that Alexa just got accepted to Girls State, hosted by the American Legion.

Heidi Godman with her son ChrisIf you want insider info, I may tell you what it was like when my kids were little and I had baby schmutz on my shoulder as I anchored the news; how I coped with alarming news details that I had to compartmentalize when I went home to my family each night; or how those details, and the health information that I continue to research and report, have turned me into a protective, vigilant parent.

And if you ask about my family, please know that I’m going to ask about yours. It’s not just because I’m a reporter and naturally nosy. It’s because I care right back. Beyond our jobs, we have a bond as parents; it’s our connection to each other. It’s recognizable whether you have a public career or not. And it’s reason enough to ask each other about our kids, whether we meet in a grocery store, a shopping mall, or in a neighborhood on a morning walk.

To hear more from Heidi, check out her show Health Check with Heidi Godman, and make sure to come to our “Giving Sarasota a Healthy Start” Luncheon, where she will be the keynote speaker! Click here for more information and to purchase tickets and sponsorships! 

Health Check with Heidi Godman

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The 2017 Infant Feeding Survey is here!

Click here to download the 2017 Infant Feeding Survey Flyer

The Healthy Start Coalition’s 2017 Infant Feeding Survey is underway!

We are looking for moms with babies up to 24 months old who live in Sarasota County to take part in our 2017 Infant Feeding Survey! Help us learn more about infant feeding trends in Sarasota and be entered in a raffle for a $50 Target Gift Card just for participating.

Survey participants must:

  • have a child under 24 months
  • live in Sarasota County

The survey closes on March 11th. To take the survey, participants can scan the QR Code on the flyer, go directly to the survey at:

If you have any questions, please feel free to contact us. Please share as we’d like to get an accurate picture of Sarasota County’s feeding methods, support, and services. Thank you!!


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Breastfeeding Peer Counselor Program – Spaces Available for Spanish-Speaking Moms!

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Thank you for helping us reach our goal!


Thank you –  And Happy New Year!

Happy New Year from Healthy Start! We’ve got some fantastic news to kick off our New Year – We met our Save My Life Donation Match Challenge!

With your support and a generous match from Rachel Levey-Baker, on behalf of the Sullivan Foundation, we raised over $10,000 to support our Save My Life Program!

Thank you to all who donated and helped us spread the word.  (Check out this great editorial supporting the program by Healthy Start Board Member, Dr. Washington Hill!)  We are so grateful for your support!

As we look toward the year ahead, we are thankful that this important program will be able to continue to support moms and babies in our community. Thank you!


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Breastfeeding Support Training Opportunity:

Are you interested in helping moms in our community? We are excited to announce that thanks to generous funding from the Sarasota Memorial Healthcare Foundation, we are able to increase the breastfeeding support available in our community by offering two, 2-day Certified Breastfeeding Counselor Trainings in 2017! march-cbc-training-flyer

Click here to download a printable flyer!

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Press Release: “Save My Life” Program Prevents Racial Birth Disparities in Sarasota County, Presents Fundraising “Match” Donation Challenge

“Save My Life” Program Prevents Racial Birth Disparities in Sarasota County, Presents Fundraising “Match” Donation Challenge

For quotes, client testimony, or more information, contact:

Ciera Coleman, Marketing and Grants Coordinator, (941) 373-7070


December 1, 2016 (Sarasota, FL) — African-American babies are some of our community’s most vulnerable citizens. Statistics show a wide gap in racial disparities in birth outcomes such as prematurity, low birth weight, and fetal and infant death for African-American babies. Since 2009, the Healthy Start Coalition’s Save My Life Program has worked to reduce those disparities by providing targeted support and education for African-American moms, dads, and babies.

Now, Healthy Start is seeking the community’s help to continue providing this important program to vulnerable families in our community. Healthy Start supporter, Rachel Levey-Baker, on behalf of the Sullivan Foundation, has put forward a unique challenge to raise funds to continue funding the program through 2017. From now through December 31st, donations made to Healthy Start’s Save My Life Program will be matched by the Foundation, dollar for dollar.

Donations can be made online at:, or by mailing a check to: Healthy Start Coalition of Sarasota County, 1750 17th Street, Building A, Sarasota 34234. Call (941) 373-7070 for more information.

More about the Save My Life Program:

Despite a statewide decrease in deaths among children younger than one year old, the infant mortality rate for African Americans in Sarasota County continues to be twice as high as white infants. Racial disparities continue to exist for other poor birth outcomes as well. African American infants have twice the risk of being born premature, two and a half times the risk of being born at a low birth weight, and three times the risk of dying before birth.

Aimed at reversing this alarming gap, the Healthy Start Coalition of Sarasota County created the “Save My Life” Program in 2008, and began implementation in 2009. Save My Life is an education and support-based Childbirth and Parenting Education program centered in the Newtown area, offers small group and one-on-one classes on the importance of health during childbearing years and during pregnancy, stress reduction, childbirth education, breastfeeding education, parenting education, safe sleep, and in-home support for breastfeeding. Outreach efforts, education, and classes are offered by Beverly Phelps, the first African-American Childbirth Educator in Sarasota County.

“The Save My Life Program is an essential part of the Newtown Community,” says Executive Director, Shon Ewens. “Without the continued support of the community, we wouldn’t be able to ensure that these important services are available to moms and babies that need them.”

Healthy Start has received wide-ranging support for this important program – including a $30,000 Grant from the Bank of America Client Foundation, and an almost $9,000 contract with Sarasota County.  Healthy Start is reaching out to the community to help fund the remaining $10,000 needed to operate the program for a full year – and positively impact the lives of over 100 moms and babies.

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Great American Smokeout – November 17th


Posted November 17, 2016


November is Lung Cancer Awareness Month and the American Cancer Society sets aside the Thursday before Thanksgiving as the one day for all smokers to make a plan to quit smoking for good. This year, that date is November 17th.

Despite the overwhelming evidence to quit, approximately 40 million American adults still smoke, and tobacco use remains the single largest preventable cause of disease and premature death in the country. In Sarasota County, our smoking rates are significantly higher than the Florida average during pregnancy. Babies who are exposed to smoke in the womb are more likely to be born early, too small, and an increased risk of SIDS once born.

Take this time, along with people around the US, to commit to quit. The health benefits begin the moment you stop smoking – especially if you are pregnant. Quitting can be hard, but there is help. If you are pregnant, contact us for free resources and tools to have a healthy pregnancy – including quitting smoking: 941-861-2905.

Other resources for help:

For a fun tip and unique method of distraction during a craving while you are trying to quit, check out the American Cancer Society’s new game: Zombie Smokeout

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Press Release: Healthy Start Coalition Receives $30,000 Grant from the Bank of America Client Foundation to support Save My Life Program

save-my-life-logo-reduxHealthy Start Coalition Receives $30,000 Grant from the Bank of America Client Foundation to support Save My Life Program

Sarasota, FL – The Healthy Start Coalition of Sarasota County, Inc. was recently awarded a $30,000 grant from the Bank of America Client Foundation’s Frederic W. and Margaret D. Kurtz Fund to continue their work reducing Racial Disparities during pregnancy and after birth via the Save My Life Program.

Created in 2006 in response to the alarming racial disparities in maternal and infant health outcomes, the Save My Life Program was designed to address the significantly higher rates of fetal and infant death experience among the African-American community. The Save My Life Program offers culturally relevant education about a variety of health and pregnancy related topics on a one-to-one or small group basis. The Program provides the tools and information women need to have healthy pregnancies, healthy children, and become healthy themselves.

Free classes are available at various locations throughout the Newtown and North Sarasota areas and cover topics such as childbirth education, breastfeeding, nutrition, safe sleep, preconception and interconception health, smoking cessation, and more. Save My Life also offers free one-on-one breastfeeding support after the birth of the baby, increasing the likelihood that nursing will continue allowing babies to get the right balance of nutrients, immune protection, and bonding to help them get a healthy start.

“The Healthy Start Coalition of Sarasota County is grateful to the Bank of America Client Foundation for the renewal of this grant,” says Executive Director, Shon Ewens. “The Save My Life Program is an essential part of the Newtown Community. Without this funding, we wouldn’t be able to ensure that these important services are available to moms and babies that need them.”

The Save My Life Program reaches about a hundred pregnant women, new mothers, and women of childbearing age each year. For more information about the program and all of The Healthy Start Coalition’s services, please visit

Please call for more information, quotes, or client stories.


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Press Release: Healthy Start Coalition Receives $25,000 Grant from Sarasota Memorial Healthcare Foundation to Increase Community Breastfeeding Support

smhf_logo_pms287-hHealthy Start Coalition Receives $25,000 Grant from Sarasota Memorial Healthcare Foundation to Increase Community Breastfeeding Support

For Immediate Release: November 9, 2016


Sarasota, FL – The Healthy Start Coalition of Sarasota County, Inc. was recently awarded a $25,000 grant from the Sarasota Memorial Healthcare Foundation to enhance breastfeeding support and peer counseling opportunities for new moms across Sarasota County.

The goal of this project is to improve Sarasota’s breastfeeding support network by increasing trained peer-support available throughout the county and providing healthcare professionals who interface with pregnant or postpartum women with up-to-date education about supporting breastfeeding mothers. Breastfeeding has significant proven health benefits for both mothers and babies, providing optimal nutrition for the infant, as well as preventing SIDS and illnesses such as stomach viruses, respiratory illnesses, ear infections, and lifelong chronic health conditions. Breastfeeding also has numerous benefits for the mother, including a lower risk of postpartum depression, lower postpartum blood loss, and lower risk of breast and ovarian cancer.

“We are so grateful to the Sarasota Memorial Healthcare Foundation for recognizing this need in our community, and supporting our efforts to increase services available for breastfeeding mothers,” states Shon Ewens, Executive Director of the Healthy Start Coalition of Sarasota County. “This builds upon Healthy Start and Sarasota Memorial Hospitals long-standing partnership, and will truly make an impact on the health and well-being of moms and babies in our community.”

The initiative particularly focuses on reaching underserved and minority populations, building upon efforts started Spring 2016 with funding from the National Association of City and County Health Officials (NACCHO) in partnership with the Healthy Start Coalition, Sarasota Memorial Hospital, and the Florida Department of Health in Sarasota County. This project aims to continue the success of this partnership, and to improve the health of mothers and babies, creating an overall healthier community.

Funding will be used to provide a 2-Day Community Health Worker style Peer Counselor Training utilizing the Loving Support Breastfeeding Peer Counselor curriculum, with a track available for Spanish-speaking Counselors. During the training, individuals learn essential skills for lactation management, methods for making referrals to local resources, and steps for leading breastfeeding support groups in their communities. This training will be scheduled for Spring 2017.

Trained Peer Counselors will be invited to host groups in their communities, with particular focus directed toward minority and underserved populations. Peer Counselors will be paid a stipend for each group hosted, and provide refreshments and incentives for group attendees. Peer Counselors will receive materials to distribute to their group attendees, with connections to local resources beyond the scope of Peer Counseling, such as Sarasota Memorial Hospitals Latch Clinic or Healthy Start’s home visitation program. This funding will also support weekly drop-in breastfeeding support groups across the county, which were initialized with NACCHO Funding. Demand has been growing for these groups, with a particular need for bilingual support.

Additionally, a Certified Breastfeeding Counselor Training will be provided to 40 healthcare providers and family support workers who interface with pregnant and postpartum mothers. Demand for this training is high, with particular interest from providers at the Florida Department of Health in Sarasota County, which serves a high level of underserved, minority, and at-risk mothers.

For more information, contact: 

  • Jamee Thumm, Educational Services Manager, 941-373-7070 x 307
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October 15 – Pregnancy and Infant Loss Remembrance Day


On this special day, we remember and honor those affected by miscarriage, stillbirth, and infant death.

Healthy Start provides free, confidential support services for pregnant women and new moms. If you need support for a loss, or a new pregnancy after a loss, contact Healthy Start at 941-861-2905 to find out how we can help.

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Hurricane Tips for Pregnant Women and Moms

breastfeeding-hurricanePublished September 1, 2016


Hurricane season can be stressful, especially during pregnancy and as a new mom. Being prepared can help you and your family stay safe!

If you have medical conditions or are close to delivery, discuss a plan with your doctor to continue care in case of an emergency. Keep a copy of documents such as medical records, insurance, medications list, and healthcare provider information together to bring to shelters if evacuation is necessary. Make sure everything is in a sealable, plastic bag, and medication is in its original container if possible. Fill any medications before the hurricane makes landfall to ensure you have enough of a supply on hand.

If you are breastfeeding – During a storm babies have an increased need for comfort and the disease-fighting factors provided by breastfeeding. Breastfeeding is the recommended feeding method during an emergency because it is safe – refrigeration, clean bottles and water can be a challenge.

While stress can affect milk supply, hormones released during breastfeeding can be calming for both mom and baby.

If you are formula feeding – If breastfeeding is not possible, make sure to have a supply of single-serving ready-to-feed formula on hand. This is the best formula option during an emergency as ready-to-feed formula does not need to be mixed with water. Water can sometimes become unavailable or contaminated during an emergency. Do not use water treated with iodine or chlorine tablets to prepare concentrated or powdered formula.

Ready-to-feed formula must be refrigerated after opening, so if refrigeration is unavailable, any unused portion must be discarded.

If you go to a shelter. Call in advance whenever possible – make sure they are accepting people and verify directions. Find out what you need to bring. You will most likely need baby essentials (portable crib, baby clothes, diapers), sleeping needs (pillow, blanket, sleeping bag), and toiletries.  It can be loud and stressful in shelters, bring items to help soothe your baby (pacifiers, lovey) as well as medical needs such as non-aspirin liquid pain reliever, thermometer, hand sanitizer, and any prescriptions.


Cleanup and Recovery. Once the storm has passed, there will be a period of cleanup and recovery. Make sure to take care of yourself, so that you can take care of your baby. Drink water or if clean water is not available, beverages that do not contain alcohol or caffeine.

If you gave birth recently, follow all the instructions your doctor or midwife gave you. Do not lift heavy objects, especially if you are pregnant or early postpartum.

Take precautions, make a plan, and stay informed and you and your family can weather the storm safely.

For more information on emergency preparedness during pregnancy visit:

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#BeTheOne – Giving Dollars, Saving Lives.


baby-face-1-1310507Giving Dollars, Saving Lives

How your gifts changed lives during the 2015 Giving Challenge.


A safe place to sleep. Most of us might not think twice about it, but for some new parents, affording a safe crib is a challenge. The funds raised by the 2015 Giving Challenge went directly to our families in need, providing education and support services to ensure that their babies get what every baby deserves – a healthy start in life.

The majority of the funds provided life-saving Safe Sleep kits and education to new parents, who otherwise would have struggled to supply what so many of us take for granted – a safe place to put their babies to sleep.  Through the Save My Life and Healthy Start programs, we provided over fifty kits and classes to at-risk families in our community.

That means fifty babies have a safe place to close their eyes, fifty babies have parents who know to put them to sleep on their backs, and fifty babies have a better chance of waking up in the morning to learn, play, and grow.


SoExciteIn 2015 the Healthy Start Coalition of Sarasota County raised $5,373.80 through the Giving Challenge. We partnered with the Postpartum Society of Florida* to create “The Baby Office” a spoof on The Office, a popular television show. This video was a fun way to bring attention to both of our organizations’ needs and inform audiences what services we provide families in our community.

While the project was fun, the results were so much more. We appreciate everyone who donated, everyone who dug deep into their heart and decided that they would contribute – no matter how small – to help make a change in someone else’s life.

One donation of less than $100 can provide a family with a safe bed for their baby to sleep, a crib sheet, a safe sleep sac, pacifiers, education material, and, more importantly, the knowledge and support to ensure that they are doing the best they can to be a good parent.


GC16 Logo GreenAs we move into the 2016 Giving Challenge, the need in our community is even greater. We hope that you’ll think of us, and the families we support, when it’s time to open your wallets – and your hearts. Be the one who makes a lasting impact, be the one who helps save a life. #BeTheOne

*Our partner for the 2015 Giving Challenge, the Postpartum Society of Florida, was able to train 16 additional mental health professionals in identifying and treating PMADs [Perinatal Mood and Anxiety Disorders], supply area hospitals with 1,000 MiTunes CDs, and arm 1,000 families with Mother-Infant Wellness support and resource connection, and launch an original peer support volunteer-training program called SISTERMoms: Mentorship for New Mothers, the first of its kind anywhere.

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Press Release: City of Sarasota to Proclaim Sarasota Breastfeeding Awareness Month

For Immediate Release

For more information, contact:

July 22, 2016

Jamee Thumm, Education Coordinator,

941-373-7070 ext. 307

City of Sarasota to Proclaim Sarasota Breastfeeding Awareness Month

Healthy Start Coalition, Breastfeeding Advocates of Sarasota County, and other Local Organizations

Celebrate with “Latch On Sarasota” Events, Door Decorating Contest and Blog Hop


(August 2016) – The City of Sarasota is once again proclaiming August as Sarasota Breastfeeding Awareness Month. Vice Mayor Suzanne Atwell will present the Proclamation at the Healthy Start Coalition of Sarasota County’s   “Latch On Sarasota” Event at the Downtown Sarasota Farmer’s Market on Saturday, August 6th at 10am.

Latch On Sarasota” is a public awareness event in which breastfeeding women gather together to break the local record for “Most Simultaneous Breastfeeding Moms.” At precisely 10:30 am on Saturday August 6th, all breastfeeding moms (including pumpers and supplementers) are invited to join in on this fun and exciting event.  Participants are asked to arrive by 9:30 to pre-register.  The event will be located on the South end of the Market, in front of the State Street Parking Garage on State Street.

In addition to the Farmer’s Market event, a second event, “Latch-On Sarasota, South” will be held at the same time at Hold Me Closer, 218 Harbor Dr S, Island of Venice for residents of South Sarasota County and surrounding areas.  Both events will feature refreshments and activities for children.

The Healthy Start Coalition of Sarasota County, Inc. is also celebrating with its Annual World Breastfeeding Week Door Decorating Contest. Local businesses, organizations and healthcare facilities are invited to decorate an office door, window, or public space that is visible to the public with a message that promotes or supports breastfeeding. This year’s theme is “Breastfeeding Support: Close to Mothers” highlighting Breastfeeding Peer Counseling.  Judging takes place the week of August 1st and winners will be announced the week of August 8th.  Winners receive the coveted “Golden Nipple Award”.

Finally, the Coalition and its community taskforce, the Breastfeeding Advocates of Sarasota County, are hosting their third annual “Breastfeeding Blog Hop” to spread positive messages and education about breastfeeding utilizing the World Wide Web. A blog hop is a way to connect blogs writing about a similar topic – in this case supporting breastfeeding. This allows multiple blogs to share and promote the topic as well as each other, increasing traffic and the reach of the message.


The American Academy of Pediatrics recommends that at infants are breastfed, with no supplements given, for at least the first 6 months of life, with continuation of breastfeeding for 1 year or longer as mutually desired by mother and infant. Breastfeeding is proven to give babies the best start in life, providing optimal nutrition while also strengthening the immune system and nurturing maternal-child bonding. Babies who are breastfed are less likely to have: ear infections, diarrhea, pneumonia, bronchitis, asthma, and bacterial infections.  Breastfeeding is also beneficial for the mother, as it helps return the uterus to a normal size after pregnancy, prevents anemia, and reduces the risk of ovarian cancer, breast cancer, and osteoporosis.

For more information, please call (941) 373-7070 or visit

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World Breastfeeding Week – Door/Window/Office Decorating Contest!

HSC-WBW-Web Birthways3World Breastfeeding Week is celebrated every year on August 1-7th in more than 120 countries to encourage breastfeeding and improve the health of babies around the world.

Click here to sign up! 

To celebrate, the Healthy Start Coalition of Sarasota County and the Breastfeeding Advocates of Sarasota County are continuing our fabulous Decorating Contest. After submitting the entry form (available here), decorate any public space (door, window, bulletin board, etc.) with a message that promotes or supports breastfeeding. This decoration must be displayed at minimum from August 1-7 but you are welcome (and encouraged!) to display it throughout the month of August. Submit photos with a brief explanation of your entry to by August 5th.
WBWDDWebThe coveted “Golden Nipple” Award will be presented for the best entry in a category. Past awards include: Most Educational, Best Use of Humor, Most Beautiful, Creative Use of Materials, Best Use of Cultural Diversity, Best Use of Theme, and MORE!
Winners will be announced the week of August 10th.
Sponsored by the Healthy Start Coalition of Sarasota County and the Breastfeeding Advocates of Sarasota County.
For previous year entries click here.
For more information, please contact us at 941-373-7070 or

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Free Drop-In Breastfeeding Support!

SCHD Drop in BF FlyerDo you have questions or concerns about breastfeeding? Want to make sure you have a great latch? Pregnant? Want to meet other local breastfeeding moms? Join the Breastfeeding Advocates of Sarasota County (BASC) for 3 free weekly drop-in groups throughout May and June! Free $10 Publix Gift Cards or Diapers (while supplies last) just for attending. Light refreshments provided!

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Press Release: ROSE Community Transformer Training Aims to Reduce Racial Disparities in Breastfeeding in Sarasota County

FOR IMMEDIATE Release: April 15, 2016

DSC_1690ROSE Community Transformer Training Aims to Reduce Racial Disparities in Breastfeeding in Sarasota County

Additional efforts to train Care Providers and Provide Drop-In Support

The Healthy Start Coalition of Sarasota County, Inc. in partnership with Sarasota Memorial Hospital and the Florida Department of Health in Sarasota, was awarded a grant from the National Association of County and City Health Officials (NACCHO) to reduce the growing breastfeeding disparity between African-Americans and Caucasians in our county.

Although the overall breastfeeding initiation rates are 86.4% in the county, only 66.5% of black residents initiate breastfeeding, with rates significantly dropping at 3 months.  The over-arching goal of the project is to increase local evidence-based breastfeeding support by: providing up-to-date training for care providers who already interfacing with our target population, implementing an innovative, culturally relevant peer support program for African-American women, providing drop-in breastfeeding support to targeted, underserved communities, and developing consistent messaging and materials for all partnering agencies.

As part of this project, Reaching Our Sisters Everywhere (ROSE), a non-profit organization from Atlanta, Georgia, will provide specialized training for women who have breastfed so they can support women in their own communities.

This two-day training will be held at the Sarasota Memorial Waldemere Plaza on Thursday, April 28th and Friday, April 29th, from 9am – 3:30pm. Lunch is provided, along with a stipend of $100 for those attending both days.

After this training, women can provide breastfeeding support to moms in their community informally or through hosting breastfeeding clubs or at one of the drop-in breastfeeding support groups that the grant is funding. These support groups will be held in Newtown, North Port, and at the Health Department located at 2200 Ringling Boulevard in Sarasota. While the first two are in the early planning stages, the Health Department’s drop-in support is set to begin May 7th and run from 10am to 12pm at the Ringling Health Center Location.

These paid opportunities will provide increased access to free breastfeeding support in areas that need additional services. This additional support, along with other activities through the grant, will increase breastfeeding rates and decrease the gap between populations.

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Client Story: Corrie, Tim, and baby Tim Jr.

Published April 1st, 2016

Here at Healthy Start we are proud to see many success stories of new moms making positive life changes for their babies! Below is a wonderful testimony from a dedicated mom who worked hard to give her baby boy a better life.

From her Care Coordinator, Anne:

DSC_0707“One of the biggest challenges as a care coordinator is working with homeless families trying to find safe housing.  Drugs, crime and lack of income are often  barriers in accessing care.  Healthy Start referred Corrie and her family to Trinity without Borders and they were able to obtain stable housing. Shortly after, Corrie was incarcerated and relocated into to PAR Village in Pinellas County. PAR is a residential treatment center for moms who need help breaking the cycle of substance abuse.

While Corrie received treatment,  Tim was able to maintain housing and support Corrie in her recovery. Soon, they became parents to a healthy baby boy!  As soon as Corrie returned to Sarasota she called Healthy Start and requested services.  Healthy Start assisted Corrie in navigating through Florida Managed Medical Assistance, and Tim Jr. could get a pediatrician right away which is where this photo was taken. ”

From Mom Corrie:


“What a blessing it is to be selected based on a photo of my beautiful family for the soul reason of being an instrument of Hope to other families, other parents, other people in general.

Just so you know this time last year there were no smiles, no memories, and definitely no kids in my life simply as a result of my self obsession, self will, and poor decision making. The picture you see is proof that with hard work, willingness, and not using no matter what, anything is possible. Special thanks go to many people…. Judge Andrew Owens and the whole Sarasota County Drug Court staff….the staff at PAR Village in Largo, Florida… Anne Gaines with Healthy Start…. Valerie Gilroy with Trinity Without Borders, and friends and family.

The message is hope, the promise is freedom, that an addict, any addict, can stop using, lose the desire to use, and find a new way to live”


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Special Announcement: Healthy Start receives grant funding to combat racial disparities in breastfeeding

Rose-WebPosted February 26, 2016

While Sarasota County has a rising overall breastfeeding rate and multiple organizations offering affordable support, there are many gaps that need addressed, particularly racial disparities in breastfeeding. Thanks to a grant from NACCHO (National Association of County and City Health Officials) and a partnership with Sarasota Memorial Hospital and the Florida Department of Health in Sarasota County, we now have an opportunity to address these concerns.

Drop-in clinics and breastfeeding clubs will be held in currently underserved areas of our community. Located in the Sarasota Health Department, Newtown area, and North Port, these free support groups will be staffed by peer counselors, newly trained breastfeeding staff, and seasoned breastfeeding professionals for immediate help and support, as well as rapid referral. Training will be offered to provide the most up-to-date evidence-based education available for local professionals and family support workers.

Due to the increasing disparity in breastfeeding rates, an innovative, culturally relevant peer support program for African-American women will be implemented with continued support through Raising Our Sisters Everywhere (ROSE). (If you are an African-American woman who is passionate about breastfeeding, click here to learn more about the ROSE Community Transformer Training!)

In addition, there will be ample opportunities to share best practices through a community workshop and sharing panel and bi-monthly meetings in our successful and well-established local breastfeeding taskforce, the Breastfeeding Advocates of Sarasota County. This cooperative effort will result in a cohesive, knowledgeable breastfeeding support available to the entire community, including areas that are at-risk and underserved.

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