The fourth Ready Set Grow! Infant to Kindergarten Fair was a great success with approximately 6,000 attending at the new venue, Westfield Sarasota Square Mall.
The Fair officially opened at 11:00 AM to the public and ended at 3:00 PM.
Families came from all over the county, 97% of the families surveyed felt they enjoyed the activities at the Fair and the booths provided helpful information on services available in Sarasota. Vendors felt that the parents were very engaged and interested in the information provided.
It appeared that there was a higher proportion of moderate income attendees which currently makes up a grow population of families in need as unemployment remains around 11% in Sarasota. There were 54 different vendors and 4 mobiles parked in the lane outside of the Fair Entrance. Entertainment was excellent and varied, running from 11:00 AM – 2:45 PM with a ½ hour act from 1:00-1:30 PM. Hosting partners, The Early Learning Coalition, Sarasota County Partnership for Children’s Mental Health and the Healthy Start Coalition all distributed Save the Dates and Flyers (English and Spanish). Marketing for the event included TV, Radio, Community Calendars and Westfield’s Facebook, Twitter, E-blast list and Marquee.
Check out photos from the fair below!